I spent some time bird watching at the San Dieguito River Park Lagoon in Delmar and then took a stroll at Dog Beach and serendipitously discovered Gwen’s Garden in Solana Beach. Getting in touch with nature is one of the best feelings and having my camera handy to capture these moments is indescribable!
SJF Communications proudly welcomes our new client, Encinitas Author Sebastian Slovin, who recently released his highly acclaimed memoir, “Ashes in the Ocean“. Sebastian’s book is a poignant reflection of his heartfelt journey surviving, learning from and ultimately becoming resilient after the unfortunate suicide of his Father, South African legendary swimmer Vernon Slovin. Sebastian was only 6 years old when his father passed away.
We invite you to stop by at Sebastian’s upcoming book signing, this Sunday, May 20, from 12 noon – 2 p.m. at Warwick’s in La Jolla as part of their ‘Weekends with Locals‘ program.
A quick visit to Lake Poway today yielded a few surprises! Once we arrived it only took a few minutes to see a ‘capture’ of a baby rattlesnake, reported to the ranger by a man fishing along the water’s edge.
Only a few minutes later, someone behind us shouted ‘he’s got a fish’! We looked up to notice just that! Perched high above on a utility pole, an osprey was holding a fish. He soon took off! The photos below show a bit of the dramatic feat!
Here’s a short #haiku (Day #4 of National Poetry Writing Month hashtag: #napowrimo)!
Perched high, above pole
The osprey held on to prey
Then it flew away!
Osprey Perched with Prey – Photo by SJF Communications
Wasn’t that osprey cool???
We walked along the water, taking in sights such as the beautiful blue sky and calm water of the Lake Poway. A few people were fishing, a few boating. Just a gorgeous afternoon.
Crystal blue water
Perfect way to spend the day
OH NO!!!!! We suddenly spotted this snake- rattlesnake? (or gopher snake?…it was a few feet long) – just as we walked above (and to the left) of the trail around the lake. That was enough for me! Beware, it’s SPRING and the rattlers are awakening!
I ask you…take heed
The rattlesnakes are lurking
Avoid getting bit!
Whew, that rattler was scary! At the end of the trip we noticed this woman who caught some trout. She allowed me to snap this photo!
All in all a wonderful time at Lake Poway!
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We visited a great new exhibit, “Butterfly Jungle” at the Safari Park in Escondido, California the other day…
Please note: The Butterfly Jungle is only open now through April 15th from 9 a.m. – 5 p.m.
A few words to the wise! Be prepared to wait! This is a very popular exhibit! (For an extra fee of $20 you can move up in line).
Once you’re inside, they will allow you to marvel at and photograph these lovely colorful butterflies.
What a hoot! The butterflies love bright colors, so feel free to wear them! They will gladly land on you! You’ll chuckle with delight!
It’s a blast!
Here’s my #Haiku to kick off National Poetry Writing Month (#NaPoWriMo) and Global Poetry Writing Month (#glopowrimo):
Haiku: Sweet Butterflies
Quick, vividly colorful
They might land on you
If so, they invite your grin
Oh…another important note (per the ambassadors): No touching the butterflies or taking them out of the area with you!
These sweet creatures are endangered, so there will be several ‘exit stations’ where the Safari Park Ambassadors will have you “turn around’ and ‘shake it out’ to ensure that no butterflies are resting on your clothes, backpacks, hats, etc!
It’s all worth it though! Although there was an elusive few that flew so quickly that by the time I had my camera ready they were gone!
I am looking forward to going again soon! Hurry, the exhibit closes on April 15th!
Check out these photos and feel free to click on each one for more detail!
Note from Susan J. Farese, SJF Communications: Delaney Heil is my Mentee in the Aztec Mentor Program at San Diego State University (SDSU). An Honors Program Student, Delaney is studying Public Relations, Advertising and Applied Communication and is Minoring in Biology. This interview was part of Delaney’s PR assignment and as her Mentor I wanted to give Delaney an opportunity to be published, thus, her guest interview post! Many thanks, Delaney!
Greatness from Small Beginnings:
How Public Relations Can Arise Anywhere
An Interview with Susan J. Farese, SJF Communications
By Delaney Heil
SAN DIEGO – Most public relations practitioners begin their careers by studying the subject in school. But Susan Farese of SJF Communications had a very different introduction into PR.
Instead of Susan obtaining a degree in PR she began in Nursing and Musical Theater.
“I received my bachelors and then masters degrees in Nursing and was a military nurse for 12 years. Since 1990 (after leaving the military) I have been a consultant, with several geographical moves in between. Fast forward to circa 2005, 2006…when my daughter was involved in professional and community productions I wrote a press release for the kids that were featured among the adults,” she said.
As the years went by, through her daughter’s participation in theater, Farese volunteered to write promotional announcements for the productions.
“In 2011, the director of ‘Joseph and the Amazing Technicolor Dreamcoat’ in San Diego was impressed with my promoting the production and recommended me to join the board for the San Diego Musical Theatre,” said Farese.
Farese created the position of Marketing/ PR on the board, which turned into a consulting and staff position. After 5 years, it prompted her to begin freelance PR services with her business SJF Communications. She specializes in PR marketing and doubles as a social media coach, blogger and mentor.
Her specialty is in entertainment PR, linking back to her theater background.
“Somehow because I worked theater PR for five years, I cultivated so many contacts. I just feel comfortable in this industry. Additionally, I have been providing PR for musicians as well.”
Becoming established in San Diego wasn’t easy for Farese. “I had to compile and/or edit a list of media contacts, build a database, provide ongoing media relations, write and submit press releases, provide email marketing, online calendar submissions and social media posts, create a business website/blog and attend many productions and events as well as other duties. I joined organizations and networked. “It’s a challenge, but I like it. Actually, I love it! I’m still establishing my brand.”
Farese assured that despite the challenges, there are many benefits to being a PR practitioner, such as exciting interpersonal challenges and events. “Connecting with people excites me. I enjoy getting the word out, mass communication, everything involved with it,” said Farese.
Farese believes that the most important thing for future practitioners to remember is “to be assertive and confident in themselves. And to have a positive attitude…No matter what!”
Many thanks Delaney!
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(San Diego, California, March 6, 2018). There was an ‘Act of Kindness’ in San Diego on Thursday, March 1st from 10 a.m. – 2 p.m. at Halo Cinematic, benefiting Rachel’s Women’s Center (a Drop-In Day Center at Catholic Charities for homeless and low income women in East Village). This fifth Act of Kindness in San Diego was sponsored and led by Sue Vicory, an award-winning documentary filmmaker, humanitarian and the CEO of the global brand “My Power of One”.
According to Ms. Vicory and My Power of One, ‘March 1st was our 5th Act of Kindness in San Diego. We gathered for a photo shoot with photographer Aram Khachaturyan on a movie set at Halo Cinematic and gathered up supplies to deliver to a day center for women. Five carloads were delivered.’
Here is a photo montage video courtesy of Sue Vicory:
“The mission of ‘My Power of One’ is as simple as understanding how significant we each are within humanity with our every word and every action making a difference. These words and actions are our legacy and fingerprint within humanity. We pride ourselves in doing intentional and sometimes anonymous random acts of kindness. Be the Miracle is our catch phrase.” – Sue Vicory