Ahoy dear book readers and enthusiasts in the San Diego area! No – you don’t have to travel to an island for this amazing upcoming Treasure Island Book Festival! Now featuring over 70 authors! Plus, it’s FREE! For the entire Family too! Well, shiver me timbers!

On Saturday, October 12, from 10 am – 5 pm (Pacific Time) at the San Marcos Community Center, (3 Civic Center Drive, San Marcos, CA), join in the fun at the “Treasure Island Book Festival”. Led by local CEO and young adult Author, Tanya Ross of “Once Upon a Book Fair” (“Where stories for all ages come to life”)
and a variety of authors and other team members. Get ready for a fun-filled day!
Once Upon a Book Fair 2024 is a literary celebration that immerses authors and readers in the adventures found at the turn of every page. Meet new authors, discover new books, get autographs.
UPDATED 10/10/2024:
Here is a podcast interview on the Spotlight on the Community Podcast with Guests “Once Upon a Book Fair” CEO Tanya Ross and Author Jolie Tunnell interviewed by Host Drew Schlosberg and Co-host Kristen Fogle:
Once Upon a Book Fair…
…encourages literacy
…showcases multiple genres, something for everyone
…inspires youth
…shines a spotlight on local writers
…provides a rare meet and greet with published authors
…draws people together and celebrates diversity
…validates San Diego’s public library programs
…creates a unique cultural community event
…supports small business
…has education, inspiration, and imagination all in one fabulous place!
More about the Treasure Island Book Fair:
The festival itself is free. There will be food vendor(s) at the event, including a taco truck (outside), a non-alcoholic “Bar” with Mocktails and soft drinks (inside), and a coffee/pancake/ice cream vendor (inside).
A festival might not be complete without a Cosplay contest too!- It’s a community dress-up party! Whether one dresses in character garb or even as a pirate – let your Cosplay character chime in!
Are you saying “ARRRR” to yourself yet? The theme of this year’s event is Treasure Island, where pirates and scavenger hunts abound!
There will be prizes given away such as books, merchandise, art and more! Plus author panels!
Q & A with Tanya Ross, Young Adult Author
and Susan J. Farese, SJF Communications


Left to right: Tanya Ross, Author and Susan J. Farese, SJF Communications
SJF: How did Once Upon a Book Fair get started?
TR: An author friend of mine and I put our heads together one day a couple of years ago because there were no book fairs up in the North County of San Diego. We wanted to give local authors a chance to come together in a place outside of San Diego proper where the fees for a table would be affordable. We launched our brainchild the first year (2022) in Grape Day Park with 25 authors and the assistance of the Escondido Public Library. Once we saw we could do it, we went forward.
SJF: Is Once Upon a Book Fair a non-profit?
TR: On its own–not yet. It’s possible it will be eventually. This year for the first time it is a certified business with the city of Escondido. Right now it’s not fiscally possible to launch it as a non-profit. That being said, it is not a money-making venture for me. We will most likely break even with the expenses. It’s more of a passion project than a capital raising venture. I don’t want to make money on the backs of other authors.
SJF: Do you do this alone?
TR: No. Even though I am the CEO, I have a wonderful committee of ten other authors who help me with ideas and implementation. We meet monthly to discuss how we’re doing with the progress of each unique assignment. I wouldn’t be able to do this without them.
SJF: Why should people attend?
TR: You should attend if you love books! We’ll have over 70 authors to discover, chat with, and celebrate. We’ll have activities for kids, a scavenger hunt, prizes, and author panels. Everyone who attends can come in costume (cosplay), and we’ll have a couple of contests for the best outfits. There will be food and beverages! Our theme is Treasure Island, so pirates will be about.
SJF: How do I find it?
TR: The fair will be at the San Marcos Community Center, right where the library and city hall are: 3 Civic Center Drive in San Marcos. It’s an all day event, from 10 until 5.
SJF: Is there a cost?
TR: The fair is FREE.
SJF: Will you be there with your own books?
TR: Yes! I can’t wait to share my award-winning dystopian Tranquility Series with those who attend. My characters are waiting in the wings for you!
SJF: How can people get involved?
TR: We are under the non-profit umbrella of a group called Fractured Atlas, so you may donate to us through that organization. The best part is that donating to them benefits us and allows you to write off your donation while advertising your products. Write to me at tanyarossauthor@gmail.com for more information.
SPEAKERS include:
Bryan Cantrell, an award-winning writer of novels, screenplays, and comics as well as being and executive producer of feature films is our 12:00 speaker. Bryan also is an entrepreneur owning brands in fashion, beauty and the outdoor industry. He was on ABC’s Shark Tank in 2018 with his business partner pitching their Radiate Portable Campfire securing a deal with Shark, Robert Herjavec. He now resides in California with his family pursuing a love of writing, surfing and skateboarding. He’ll be sharing amazing pirate lore and all the good stuff about his latest novel, Pirates of the Wild West, A Time Travel Sea Adventure with a Western Twist, all about the infamous pirates of the Caribbean who meet secretly on Blackbeard’s prized ship. A time vortex whisks them away to the year 1873.
and…
Bestselling author Cathy Scott, a Los Angeles Times and New York Times bestselling author, veteran crime writer, investigative journalist, will be in person for our 1 p.m. slot. She will discuss her career as a reporter for local San Diego newspapers to writing true crime books such as: The Murder of Biggie Smalls, The Killing of Tupac Shakur, Murder of a Mafia Daughter, Freeway Rick Ross, and The Millionaire’s Wife.
Update! As of September 27, 2024, the proposed Author line-up includes:
We hope to see you at the Treasure Island Book Festival October 12, 2024 at the San Marcos Community Center, 10 am – 5 pm!
Follow Once Upon a Book Fair ( @onceuponabookfair ) on Instagram!: https://www.instagram.com/onceuponabookfair/
