PR – SJF Communications – 'Creative Ideas

FOR IMMEDIATE RELEASE
CONTACT:
Susan J. Farese
SJF Communications
408-398-5940
sjfcommunications@gmail.com

NEW MEMOIR FROM AWARD-WINNING JOURNALIST BARRY JAGODA:

Journeys with Jimmy Carter and Other Adventures in Media

San Diego, CA (December 1, 2020) La Jolla Author Barry Jagoda is thrilled to announce his memoir, Journeys with Jimmy Carter and Other Adventures in Media, published by Koehler Books.

The book reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one’s life.

Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the “secret weapon” for Jimmy Carter’s presidential campaign, “understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign.”

This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.

Quote from the Author: “Nearly half of this memoir takes place in the Southland, mostly happy and productive times in Los Angeles and the rest of California. Reviewers and readers will benefit from sharing these experiences.”

– Barry Jagoda

About the Author:

Barry Jagoda was television advisor to Governor Jimmy Carter and White House special assistant to the president. He was also an Emmy Award-winning writer and producer at NBC News and CBS News, including working with Walter Cronkite as producer for the Apollo 11 moon landing and for Watergate coverage. Jagoda is an authority on the transition from traditional media to the digital world that now challenges candidates, elected officials and international thought leaders. Barry Jagoda earned a BA in American studies at the University of Texas, Austin, and an MS from the Graduate School of Journalism at Columbia University. With Texas roots, and after many years in New York and Washington DC, Jagoda now lives in San Diego and continues to be a campaign media advisor and media publicist for high technology companies. He is also a contributing writer for Times of SanDiego.com.

PRAISE FOR Journeys with Jimmy Carter and Other Adventures in Media:

“Heartfelt, beautifully written memoir about the fast lane of American journalism and politics. Highly recommended.”

– Douglas Brinkley
Katherine Tsanoff Brown Chair in Humanities
and Professor of History, Rice University,
Author of Cronkite and The Unfinished Presidency, among others

“Barry Jagoda’s memoir is timely: in the course of relating his insider’s experiences working in the White House of Jimmy Carter, it vividly reminds us that a position of high office does not have to preclude competence and principled behavior.”

-Elizabeth Blackburn, Nobel Laureate in Physiology or Medicine;
President Emerita, Salk Institute;
Professor Emerita, Biochemistry and Biophysics,
University of California, San Francisco

“Presidencies all have their own unique stories.Working in the White House advising the world’s most powerful leader can be exhilarating, infuriating, addictive, troubling, useful and harmful. There are few who have experienced those episodes as an insider. Barry Jagoda is both a scholar and practitioner of media and politics. His experience and insight offer a unique view into Jimmy Carter’s presidency told like no other.”

– Cyrus Krohn, Former Publisher of Slate Magazine,
worked for Presidents George H.W. and George W. Bush

“In high school, there was one guy who also seemed to be in the action. If things were happening he knew just how to get to it. If we had the term “energizer bunny” back then, that would describe Barry Jagoda. So none of us in our graduating class of more than 1000 could have been surprised when Barry went on to be accomplished in his field of communications, including working in the Jimmy Carter White House. Barry just came out with his memoir and it’s the perfect read right now! I especially appreciated his point of view about President Carter, a president I’ve always had mixed feelings about.”

-Debbie Israel, Amazon Review

“A great read, and what a saga! From scruffy blue collar Houston to the high reaches of the White House. Along the way a history of the last half of the last century, 1950 to current times, much of that history made here. Life lived at Mach 5 speed in a constant bolstering of First Amendment free press freedoms. This story will inspire the young and give the old something new to admire. It’s a gift to the generations.”

-Library Nerd, Amazon Review

“Absolutely fabulous read for EVERYONE no matter your political persuasion! So thought provoking at this time in our history when intolerance, divisiveness and bitterness have pushed aside what should matter to us ALL. One may not entirely agree with the author’s personal views; however, there is no denying that this book is a MUST READ for us all.”

–Joel P. Loeffelholz, Amazon Review

Book Details:

The book is available at Amazon and wherever books are sold:

Paperback: ISBN-10: 1646630319; ISBN-13 : 978-1646630318

Hardcover: ISBN-10: 1646630335 ISBN-13 : 978-1646630332

eBook ISBN: 978-1-64663-032-5

More information:

Barry Jagoda : barryjagoda.com Email: barry@barryjagoda.com Ph: 858-688-1025

Media Contact:

Susan J. Farese, SJFCommunications – sjfcommunications@gmail.com Ph: 408-398-5940

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Note from Susan J. Farese, SJF Communications: Delaney Heil is my Mentee in the Aztec Mentor Program at San Diego State University (SDSU). An Honors Program Student, Delaney is studying Public Relations, Advertising and Applied Communication and is Minoring in Biology. This interview was part of Delaney’s PR assignment and as her Mentor I wanted to give Delaney an opportunity to be published, thus, her guest interview post! Many thanks, Delaney!

SDSU Aztec Mentor Susan J. Farese, and Mentee Delaney Heil

Delaney Heil (Courtesy Photo)

Greatness from Small Beginnings:

How Public Relations Can Arise Anywhere

An Interview with Susan J. Farese, SJF Communications

By Delaney Heil

SAN DIEGO – Most public relations practitioners begin their careers by studying the subject in school. But Susan Farese of SJF Communications had a very different introduction into PR.

Instead of Susan obtaining a degree in PR she began in Nursing and Musical Theater.

“I received my bachelors and then masters degrees in Nursing and was a military nurse for 12 years. Since 1990 (after leaving the military) I have been a consultant, with several geographical moves in between. Fast forward to circa 2005, 2006…when my daughter was involved in professional and community productions I wrote a press release for the kids that were featured among the adults,” she said.

As the years went by, through her daughter’s participation in theater, Farese volunteered to write promotional announcements for the productions.

“In 2011, the director of ‘Joseph and the Amazing Technicolor Dreamcoat’ in San Diego was impressed with my promoting the production and recommended me to join the board for the San Diego Musical Theatre,” said Farese.

Farese created the position of Marketing/ PR on the board, which turned into a consulting and staff position. After 5 years, it prompted her to begin freelance PR services with her business SJF Communications. She specializes in PR marketing and doubles as a social media coach, blogger and mentor.

Her specialty is in entertainment PR, linking back to her theater background.

“Somehow because I worked theater PR for five years, I cultivated so many contacts. I just feel comfortable in this industry. Additionally, I have been providing PR for musicians as well.”

Becoming established in San Diego wasn’t easy for Farese. “I had to compile and/or edit a list of media contacts, build a database, provide ongoing media relations, write and submit press releases, provide email marketing, online calendar submissions and social media posts, create a business website/blog and attend many productions and events as well as other duties. I joined organizations and networked. “It’s a challenge, but I like it. Actually, I love it! I’m still establishing my brand.”

Farese assured that despite the challenges, there are many benefits to being a PR practitioner, such as exciting interpersonal challenges and events. “Connecting with people excites me. I enjoy getting the word out, mass communication, everything involved with it,” said Farese.

Farese believes that the most important thing for future practitioners to remember is “to be assertive and confident in themselves. And to have a positive attitude…No matter what!”

Many thanks Delaney!