New York City

FOR IMMEDIATE RELEASE
CONTACT:
Susan J. Farese
SJF Communications
408-398-5940
sjfcommunications@gmail.com

NEW MEMOIR FROM AWARD-WINNING JOURNALIST BARRY JAGODA:

Journeys with Jimmy Carter and Other Adventures in Media

San Diego, CA (December 1, 2020) La Jolla Author Barry Jagoda is thrilled to announce his memoir, Journeys with Jimmy Carter and Other Adventures in Media, published by Koehler Books.

The book reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one’s life.

Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the “secret weapon” for Jimmy Carter’s presidential campaign, “understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign.”

This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.

Quote from the Author: “Nearly half of this memoir takes place in the Southland, mostly happy and productive times in Los Angeles and the rest of California. Reviewers and readers will benefit from sharing these experiences.”

– Barry Jagoda

About the Author:

Barry Jagoda was television advisor to Governor Jimmy Carter and White House special assistant to the president. He was also an Emmy Award-winning writer and producer at NBC News and CBS News, including working with Walter Cronkite as producer for the Apollo 11 moon landing and for Watergate coverage. Jagoda is an authority on the transition from traditional media to the digital world that now challenges candidates, elected officials and international thought leaders. Barry Jagoda earned a BA in American studies at the University of Texas, Austin, and an MS from the Graduate School of Journalism at Columbia University. With Texas roots, and after many years in New York and Washington DC, Jagoda now lives in San Diego and continues to be a campaign media advisor and media publicist for high technology companies. He is also a contributing writer for Times of SanDiego.com.

PRAISE FOR Journeys with Jimmy Carter and Other Adventures in Media:

“Heartfelt, beautifully written memoir about the fast lane of American journalism and politics. Highly recommended.”

– Douglas Brinkley
Katherine Tsanoff Brown Chair in Humanities
and Professor of History, Rice University,
Author of Cronkite and The Unfinished Presidency, among others

“Barry Jagoda’s memoir is timely: in the course of relating his insider’s experiences working in the White House of Jimmy Carter, it vividly reminds us that a position of high office does not have to preclude competence and principled behavior.”

-Elizabeth Blackburn, Nobel Laureate in Physiology or Medicine;
President Emerita, Salk Institute;
Professor Emerita, Biochemistry and Biophysics,
University of California, San Francisco

“Presidencies all have their own unique stories.Working in the White House advising the world’s most powerful leader can be exhilarating, infuriating, addictive, troubling, useful and harmful. There are few who have experienced those episodes as an insider. Barry Jagoda is both a scholar and practitioner of media and politics. His experience and insight offer a unique view into Jimmy Carter’s presidency told like no other.”

– Cyrus Krohn, Former Publisher of Slate Magazine,
worked for Presidents George H.W. and George W. Bush

“In high school, there was one guy who also seemed to be in the action. If things were happening he knew just how to get to it. If we had the term “energizer bunny” back then, that would describe Barry Jagoda. So none of us in our graduating class of more than 1000 could have been surprised when Barry went on to be accomplished in his field of communications, including working in the Jimmy Carter White House. Barry just came out with his memoir and it’s the perfect read right now! I especially appreciated his point of view about President Carter, a president I’ve always had mixed feelings about.”

-Debbie Israel, Amazon Review

“A great read, and what a saga! From scruffy blue collar Houston to the high reaches of the White House. Along the way a history of the last half of the last century, 1950 to current times, much of that history made here. Life lived at Mach 5 speed in a constant bolstering of First Amendment free press freedoms. This story will inspire the young and give the old something new to admire. It’s a gift to the generations.”

-Library Nerd, Amazon Review

“Absolutely fabulous read for EVERYONE no matter your political persuasion! So thought provoking at this time in our history when intolerance, divisiveness and bitterness have pushed aside what should matter to us ALL. One may not entirely agree with the author’s personal views; however, there is no denying that this book is a MUST READ for us all.”

–Joel P. Loeffelholz, Amazon Review

Book Details:

The book is available at Amazon and wherever books are sold:

Paperback: ISBN-10: 1646630319; ISBN-13 : 978-1646630318

Hardcover: ISBN-10: 1646630335 ISBN-13 : 978-1646630332

eBook ISBN: 978-1-64663-032-5

More information:

Barry Jagoda : barryjagoda.com Email: barry@barryjagoda.com Ph: 858-688-1025

Media Contact:

Susan J. Farese, SJFCommunications – sjfcommunications@gmail.com Ph: 408-398-5940

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Meet Max Cadillac. I have known Max professionally for the past five years in San Diego. Our paths have crossed with me providing public relations & marketing, and with him either performing in professional theatre productions, choreographing and/or costuming…and most recently modeling as my photography subject for an action-packed, fun editorial shoot, as Max embarks on his new journey – the sky’s the limit – and seize NYC – a.k.a. The Big Apple!

This past September, our photo shoot (for his new modeling “look book”) with Max took place during the day at a cool park as well as a suburban cul-de-sac and street in the Rancho Penasquitos area of San Diego. Max posed. I snapped away.

Take a gander at Max’s photographic versatility (and read our interview Q &A which follows)!

Max Cadillac. Photo by Susan J. Farese, SJF Communications, 2017.

Q & A with Max Cadillac

SJF: Max, please give us the run down…tell us where you have performed professionally

MC: I have a true love for musical theatre and have been working hard throughout my field of choice – performing, choreographing, and costuming in San Diego. I’ve performed with Cygnet Theatre (Pageant, Gypsy), Moonlight Stage Productions (The Wizard of Oz, Music Man, Big Fish), San Diego Musical Theatre (White Christmas, Sound of Music, Cats, West Side Story), and most recently in The Tragedy of Carmen with the San Diego Opera.

SJF: Besides being a dancer, you’re also a choreographer. Where have you been the creator of all things dance?

MC: My choreography credits include: Canyon Crest Academy (Zombie Prom, Evita, Sweet Charity), La Jolla High School (Anything Goes), San Diego Junior Theater (Shrek the Musical), as well as other high school, college, and studio performances.

SJF: And your newest venture into costuming?

MC: Over the last year, I have expanded into costuming under the wing of costume designer Janet Pitcher.

SJF: Why NY? Does it have a special meaning for you?

MC: Though I am proud to be a native San Diegian, I’ve always felt like my home town was ‘Broadway to Bloomingdales’ in The Big Apple. My parents and family are from the tri-state area and having growing up bi-coastal going to summer camp in the Poconos, I have always loved New York the most. Not only that, but there are so many more opportunities for theater in New York than Southern California. The fantasy of moving to the city and booking the first audition sounds splendid, but the reality of planning his move to New York has been a long awaited plan since high school.

SJF: Tell us about your performing and where you have studied

MC: The drive to perform has always been there. I have attended performing arts schools since middle school. I first attended Children’s Creative and Performing Arts Academy before transferring to Coronado School of the Arts for high school. It was there I learned his passion could become a career, and I pursued a degree in Theater. I attended a California State University to pursue my degree, but he realized within the first month this was not the right program for me. So within that first semester, I applied, auditioned, and was accepted into AMDA in Los Angeles for musical theatre. It was a program that mainly focused on acting, singing, dancing, and allowing their students to explore many aspects of the performance world on and off stage.

SJF: What was one of your favorite roles?

MC: Everyday is another chance to create and perform, but I really enjoyed my most recent performance as Lillas Pastia in the San Diego Opera’s The Tragedy of Carmen. The creative team wanted to make a whole new vision for the classic opera, so with only six cast members, sets and costumes spanning many different decades, and direction like no one has seen before, It was a true collaboration of artists working together to feature the best of their talents. And although my character did not have any songs or dialogue, I threw myself into the physicality of the character. To quote the lead of Carmen herself, she wrote me a lighthearted opening night letter saying “Thank you for stealing my show. Now own it” and that is exactly what I did. The recreation of a classic role is something I am extremely invested in, always trying to adapt and tell a relatable story for the audience, and one day I hope to originate a role in a musical, play, opera, or film. Any medium that gives actors the freedom to shape and mold a character like that sounds like a dream role to me, and I would even love to write my own musicals and movies in order to ensure true artistic freedom.

SJF: Dream roles?

MC: I have many! Aldolpho from The Drowsy Chaperone, Molina in Kiss of The Spiderwoman, Dr. Frank-N-Furter from Rocky Horror Picture Show, and an all time favorite from the first musical I ever saw on Broadway one day playing Lumiere in Beauty and the Beast.

SJF It’s been a pleasure Max. Anything else you’d like to share?

MC: On a personal note, I’d would like to thank you, Susan for all of your support, love, and laughter working together over the past 5 years and would like to leave your readers with this thought; If you love something, Do Not let it go! Hold onto whatever drives your passion, and love what you do. Theater, like the world can seem very small at times, but never limit yourself within your chosen field and always remember it is much more fulfilling to focus on the journey than the finish line.

SJF: Best wishes on your journey to the BIG APPLE!

Special thanks to Emmy Farese for photoshoot assistance!

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