This time I enjoyed the day with my Goddaughter Caroline, and her one of her best friends, Tori!
Susan and Caroline. Photo by Tori TrexelTori and Caroline; Photo by SJF Communications
We spent several hours enjoying the weather, scenery, botanical treasures and of course phenomenal animal exhibits! Plus: an added bonus of walking (and strolling) at least our 10,000 steps (& beyond)!
Then we ventured out to Balboa Park for a lovely lunch at the Prado, complete with a pitcher of sangria before our delicious steak and chicken tacos (and fries) were delivered!
Tori, Susan and Caroline at the Prado Restaurant in balboa Park. Photo by a very kind member of the Prado Wait Staff!
Caroline and Tori at Food Truck Friday at Balboa Park; Photo by SJF Communications
Caroline and Susan at Food Truck Friday at Balboa Park; Photo by Tori Trexel
Here are some more photos from our splendid day!
Feel free to click on each photo to see more detail!
First of all, my Mentee this past year in the San Diego State University’s Aztec Mentor Program, Senior Delaney Heil, (class of 2019) is thrilled to be interning this summer at the San Diego Zoo! She was our bus tour guide! Weren’t we the lucky ones! Besides driving that huge bus (oh my…I could NEVER), she was brilliantly humorous as she narrated along the way!
Delaney Heil; Photo by SJF Communications
Susan and Delaney; Photo by Caroline Brigham
And here are some photos of our very cool animal friends!
Flamingo
Flamingo; Photo by SJF Communications
Jaguar – Feel free to click on each photo to see more detail!
Jaguar; Photo by SJF Communications
Jaguar; Photo by SJF Communications
Polar Bear
Polar Bear; Photo by SJF Communications
Koalas – Feel free to click on each photo to see more detail!
Koala Bear; Photo by SJF Communications
Koala Bear; Photo by SJF Communications
Orangutans – Feel free to click on each photo to see more detail!
Orangutan; Photo by SJF Communications
Orangutan; Photo by SJF Communications
Orangutan; Photo by SJF Communications
Orangutan; Photo by SJF Communications
Orangutan; Photo by SJF Communications
Orangutan; Photo by SJF Communications
Orangutan; Photo by SJF Communications
Gorillas – Feel free to click on each photo to see more detail!
Gorilla; Orangutan; Photo by SJF Communications
Gorillas; Orangutan; Photo by SJF Communications
Gorilla; Orangutan; Photo by SJF Communications
Giraffes – Feel free to click on each photo to see more detail!
In honor of National Poetry Writing Month (#napowrimo) I have mastered the first few days in previous blog posts and am attempting to keep it going (with and without prompts)!
As I have stated previously, I’ve been a Mentor at San Diego State University in their Aztec Mentor Program since 2016. Mentoring has been an inspirational and enjoyable way to connect with and guide students as a role model, share wisdom and give back to one’s community.
Today, I arrived early and was waiting for my first of two mentees to join me for our biweekly in-person session.
Alas: a Haiku blossomed!
Once I returned home for the day, I walked around our general neighborhood and snapped some photos (which to me depict #artinnature #natureasart). The photos are attached below!
As the season of Spring has sprung and as nature evolves – my burgeoning Mentees have been flourishing as well! May they thrive and prosper! Thus…my tribute to them!
Note from Susan J. Farese, SJF Communications: Delaney Heil is my Mentee in the Aztec Mentor Program at San Diego State University (SDSU). An Honors Program Student, Delaney is studying Public Relations, Advertising and Applied Communication and is Minoring in Biology. This interview was part of Delaney’s PR assignment and as her Mentor I wanted to give Delaney an opportunity to be published, thus, her guest interview post! Many thanks, Delaney!
SDSU Aztec Mentor Susan J. Farese, and Mentee Delaney Heil
Delaney Heil (Courtesy Photo)
Greatness from Small Beginnings:
How Public Relations Can Arise Anywhere
An Interview with Susan J. Farese, SJF Communications
By Delaney Heil
SAN DIEGO – Most public relations practitioners begin their careers by studying the subject in school. But Susan Farese of SJF Communications had a very different introduction into PR.
Instead of Susan obtaining a degree in PR she began in Nursing and Musical Theater.
“I received my bachelors and then masters degrees in Nursing and was a military nurse for 12 years. Since 1990 (after leaving the military) I have been a consultant, with several geographical moves in between. Fast forward to circa 2005, 2006…when my daughter was involved in professional and community productions I wrote a press release for the kids that were featured among the adults,” she said.
As the years went by, through her daughter’s participation in theater, Farese volunteered to write promotional announcements for the productions.
“In 2011, the director of ‘Joseph and the Amazing Technicolor Dreamcoat’ in San Diego was impressed with my promoting the production and recommended me to join the board for the San Diego Musical Theatre,” said Farese.
Farese created the position of Marketing/ PR on the board, which turned into a consulting and staff position. After 5 years, it prompted her to begin freelance PR services with her business SJF Communications. She specializes in PR marketing and doubles as a social media coach, blogger and mentor.
Her specialty is in entertainment PR, linking back to her theater background.
“Somehow because I worked theater PR for five years, I cultivated so many contacts. I just feel comfortable in this industry. Additionally, I have been providing PR for musicians as well.”
Becoming established in San Diego wasn’t easy for Farese. “I had to compile and/or edit a list of media contacts, build a database, provide ongoing media relations, write and submit press releases, provide email marketing, online calendar submissions and social media posts, create a business website/blog and attend many productions and events as well as other duties. I joined organizations and networked. “It’s a challenge, but I like it. Actually, I love it! I’m still establishing my brand.”
Farese assured that despite the challenges, there are many benefits to being a PR practitioner, such as exciting interpersonal challenges and events. “Connecting with people excites me. I enjoy getting the word out, mass communication, everything involved with it,” said Farese.
Farese believes that the most important thing for future practitioners to remember is “to be assertive and confident in themselves. And to have a positive attitude…No matter what!”
Many thanks Delaney!
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I am pleased to be a Mentor for my 2nd year in San Diego State University‘s ‘Aztec Mentor Program‘ (AMP). This year I have two Professional Studies and Fine Arts (PSFA) Communications students for both semesters. Last year I mentored one Senior (Communications) and one Junior (Public Health) student during the Fall, 2016 semester and three graduating senior mentees (Communications, Health Communications and Finance/Entrepreneurship) for the Spring, 2017 semester. The Communications student was my mentee for the entire year.
Time has certainly flown since I was introduced to my own first ‘mentor’. I distinctly remember the time (after working about a year or so) as a newly graduated Ensign in the Navy Nurse Corps in 1978 in San Diego. Needless to say…I was stressed out with what we now call ‘burnout’ (which was not even a term used then) in my very first job after graduating college! As a staff/charge nurse on the open bay male general medicine floor, I endured grueling rotating shifts and dealt with serious illnesses and on several occasions deaths of active duty, dependent and/or retired males at my young age. I suppose I had a certain look of ‘being overwhelmed’ one day. Upon rounds to the unit, my supervisor said to me “By the end of the day, I want to know how much leave (vacation) you’re taking and where you want to work when you return”. I stared at her in disbelief for a few seconds, thought about it, planned that leave and afterwards transferred to Cardiothoracic Surgery Step Down unit. That job switch and my Supervisor’s insight, caring and seriously ‘looking out for me’ changed my professional life. I was then able to navigate my career by being in control. Plus, I gained respect for having a Mentor and have learned immensely from many of them over the years!
Flash forward to 38 years later! That Mentor ultimately inspired me to take control of my professional career as a nurse, actor, author, writer, consultant & entrepreneur. I have also had several Mentors in my life since then!
My diversified career has been quite interesting and evolving over the past ‘almost’ 40 years. Besides clinical, management/administrative, education/staff development roles in Nursing during time as a Military Nurse (U.S. Navy – 3 years and Army Nurse Corps-9 years, attaining the rank of Major), I also worked in medical research. My masters degree is in adult primary health which prepared me as a Nurse Practitioner/Clinical Nurse Specialist. As an entrepreneur I have provided public speaking, continuing education, legal nurse consulting, public relations, marketing, acting and coaching.
During Fall, 2016, as a parent of an SDSU Freshman, I received an email from the Office of New Student and Parent Programs, Career Services and the Office of Alumni Engagement Career Services, inquiring if I would be interested in being a Mentor in the AMP. I quickly made the decision to embark on this journey (completed my AMP profile which asked for education, career positions and so on) and have enjoyed my time in this mutually fulfilling program. Since then I was interviewed by Diane Marin (SDSU Alumni and Career Development and Administrator of AMP), and Eric Good, (Public Affairs Communication Specialist, SDSU) with article links above. I have been fortunate to be connected to our daughter’s campus in such a unique way, plus was able to give back – and hopefully enrich and guide the students towards success in their futures, as students and as they enter into the working world.
How does it all work?
First of all, each student that selects me as their Mentor presents different personalities, majors, goals and challenges. I am a proponent of meeting in person on campus for our sessions, usually an hour long, several times a month. We review resumes and Linked In profiles. We discuss the importance of networking in their prospective fields. I prep them on the common sense and procedure of attending career fairs. We research possible graduate degree programs. We explore employment options with job searches and discuss negotiating salaries, raises etc. much more during the semester(s). I also provide emotional support and guidance for them throughout the semester and especially during their final “stressful” Spring semester nearing graduation (and they prevail)!
It is thoroughly enriching for me as well. My experience in Nursing, PR/Marketing/ Communications and the Arts enabled me to feel confident as a role model for them and their enthusiasm, diligence and commitment persisted!
I wish them all well!
Here are some more articles about the Aztec Mentorship Program:
A photo with my two Mentees from this past Fall, 2017 Semester
Left to right: From Fall Semester, 2017: Alexa (Mentee), Susan (Mentor), and Delaney (Mentee)
Some photos and testimonials from last year’s Mentees:
Left to Right: Susan with Mentee (now a graduate) from Spring, 2017: Kaitlin; Major: Health Communication. Photo credit: Erik Good
“Getting involved my last semester at SDSU was great because my mentor, Susan, prepared me to stay on top of job searches, reviewed my resume, and encouraged me to step out of my comfort zone and attend events that Career Services had put together,” – Kaitlin Woods
Testimonial for SJF Communications via San Diego State University (SDSU) Health Communications Student, Kaitlin Woods
Left to right: Susan with with Mentee (now 2017 SDSU graduate and now pursuing graduate degree) Alexandra; Major: Communications. Photo credit: Erik Good
“Susan was my mentor throughout my Fall 2016 semester at San Diego State University. Having Susan mentor me was by far one of the best decisions I’ve made. She has propelled me to reach new levels of my potential and widen my understanding about the communications field. Susan is a wonderful asset to any student, individual or agency and I could not recommend her wisdom enough. I am blessed with the opportunity to know her and have her as my mentor”.- Alexandra Talaro
Testimonial for SJF Communications via San Diego State University (SDSU) Communications Student Alexandra Talaro
Left to right: with Spring, 2017 Mentee (now 2017 SDSU graduate) James; Major: Finance with Minor: Entrepreneurship with Susan. Courtesy Photo.
“The Aztec Mentorship Program has been an enlightening process for me. Not only has it allowed me to reach out to various alumni in different industries I am interested in, but has created opportunity to foster an invaluable mentorship.
Overall, my best experience was with Susan Farese, a local entrepreneur with many experiences, particularly in the entertainment industry. I learned a few lessons after being matched as a mentee with Susan but lessons are still being learned as we still stay in touch. Resume development, entrepreneurship tips, and networking opportunities have been the focus of the mentorship. Susan helped me develop a technique of developing the perfect resume based upon which jobs I am searching for rather than sending out a general resume out to all jobs. As an aspiring entrepreneur, I learned from Susan’s experiences and mistakes in running her own PR firm. She spoke to me about my different entrepreneurial opportunities and gave insight to possible issues I may run into. Even after the program ended, Susan recently helped me get my first gig doing lighting and sound production for a local play!
Honestly the best part about my experience was the specific attention given to me about how I can best further myself. After a few sessions, Susan understood what I really needed to learn to get the best out of the program and that only happens when mentors are dedicated to extending real life knowledge and experience to mentees.” – James Ranon
Testimonial for SJF Communications via San Diego State University (SDSU) Finance/Entrepreneurship Student
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