Note from Susan J. Farese, SJF Communications: Delaney Heil is my Mentee in the Aztec Mentor Program at San Diego State University (SDSU). An Honors Program Student, Delaney is studying Public Relations, Advertising and Applied Communication and is Minoring in Biology. This interview was part of Delaney’s PR assignment and as her Mentor I wanted to give Delaney an opportunity to be published, thus, her guest interview post! Many thanks, Delaney!
SDSU Aztec Mentor Susan J. Farese, and Mentee Delaney Heil
Delaney Heil (Courtesy Photo)
Greatness from Small Beginnings:
How Public Relations Can Arise Anywhere
An Interview with Susan J. Farese, SJF Communications
By Delaney Heil
SAN DIEGO – Most public relations practitioners begin their careers by studying the subject in school. But Susan Farese of SJF Communications had a very different introduction into PR.
Instead of Susan obtaining a degree in PR she began in Nursing and Musical Theater.
“I received my bachelors and then masters degrees in Nursing and was a military nurse for 12 years. Since 1990 (after leaving the military) I have been a consultant, with several geographical moves in between. Fast forward to circa 2005, 2006…when my daughter was involved in professional and community productions I wrote a press release for the kids that were featured among the adults,” she said.
As the years went by, through her daughter’s participation in theater, Farese volunteered to write promotional announcements for the productions.
“In 2011, the director of ‘Joseph and the Amazing Technicolor Dreamcoat’ in San Diego was impressed with my promoting the production and recommended me to join the board for the San Diego Musical Theatre,” said Farese.
Farese created the position of Marketing/ PR on the board, which turned into a consulting and staff position. After 5 years, it prompted her to begin freelance PR services with her business SJF Communications. She specializes in PR marketing and doubles as a social media coach, blogger and mentor.
Her specialty is in entertainment PR, linking back to her theater background.
“Somehow because I worked theater PR for five years, I cultivated so many contacts. I just feel comfortable in this industry. Additionally, I have been providing PR for musicians as well.”
Becoming established in San Diego wasn’t easy for Farese. “I had to compile and/or edit a list of media contacts, build a database, provide ongoing media relations, write and submit press releases, provide email marketing, online calendar submissions and social media posts, create a business website/blog and attend many productions and events as well as other duties. I joined organizations and networked. “It’s a challenge, but I like it. Actually, I love it! I’m still establishing my brand.”
Farese assured that despite the challenges, there are many benefits to being a PR practitioner, such as exciting interpersonal challenges and events. “Connecting with people excites me. I enjoy getting the word out, mass communication, everything involved with it,” said Farese.
Farese believes that the most important thing for future practitioners to remember is “to be assertive and confident in themselves. And to have a positive attitude…No matter what!”
Many thanks Delaney!
Thanks for visiting! Please feel free to Share this:
#202-204, Barracks 16, 2nd floor above Women’s Museum
Hope to see you at this engaging, non-traditional, interactive (and hopefully fun) journey “Capturing your Creativity with Haiku”- for the fun and health of it.
Bring your open mind, active imagination, sense of humor, zest for life, quest for fun while learning and willingness to participate. Satisfaction? Poetically guaranteed!
We will chat about Haiku as a Japanese poetry form with ease of use, explore the benefits and value of Haiku as a cathartic, therapeutic, stress management tool and actively participate in several creative Haiku opportunities and challenges!
I continually marvel at hummingbirds…such tiny magnificent magical creatures!
Their stunning colorful beauty, their speed, their zest for the “hummingbird life”….
It beats watching the news these days. It inspires my creative spirit and hope!
I’ve combined some poetry (Haiku), video footage and photographic images just for you!
Hummingbirds: A Haiku:
by
Susan J. Farese, SJF Communications
1. Fluttering about
Zooming, oh, so rapidly
Marvelous colors!
2. Hummingbird magic
Unique, beautiful creatures
Don’t fly away, stay!
Here is a short video from today. See these lovely hummingbirds in action as they fly continuously over to the feeders and enjoy nectar, hover, and then dance away!
And now…some photographic images!
Hopefully these hummingbird images will captivate you and yours too!
Enjoy!
Feel free to subscribe, like, comment & share!
Red-headed Male Anna Hummingbird looking up at the nectar!
Beautiful aqua and green coat Anna Hummingbird
Anna is almost at the nectar finish line!
Anna Hummingbird on a twig
I see the flower!
Male Anna hummingbird enjoying the afternoon!
Circling the nectar feeder
So hungry!
Love this wingspan!
Doesn’t this male Anna hummingbird look like a halo above his head? Wings!
I can taste that nectar already!
Two hummingbirds negotiating!
Just another nectar break!
“Here’s lookin’ at you, kid”, said the male Anna hummingbird!
Headshot! Male Anna hummingbird
Fluttering away!Feathered friend!
Which way did they go?? Male Anna hummingbird
Male Anna hummingbird looking up to the sky!
I was there first! No, I was! OK, let’s eat!Blue skies!!Colors!Time for more nectar!
Male Anna hummingbird on a palm leaf!
See? A palm leaf! Told you!
Hope you enjoyed the poem, video and photos from SJF Communications!
Subscribe, Comment, Share, Like, etc.
Thanks for visiting! Please feel free to Share this:
My Mom, (who recently turned 80 years “young”), always said…”Nothing in life is free”. Well, Mom, you were “almost” completely right!
For my birthday this year I did something really out of the ordinary: I traveled solo to and from the beautiful Mediterranean picturesque Santa Catalina Island, population just over 3000 (I will be referring to it as Catalina Island ) on my “free” round trip boat ride, courtesy of Catalina Express http://catalinaexpress.com/birthday_promo.html and enjoyed a few other free or discounted goodies thrown in!
You’re probably thinking…”Huh?”…”You’re kidding..” or “What a risk” or “How idiotic”, right?
Nope! Best trip ever! I am still smiling inside!
Although I’m originally from New Jersey, I’ve lived in several cities, states and a few countries. California is especially dear to me because overall, I’ve lived here a total of 18 years. Despite so many years here, I was yet to experience a trip to Catalina.
So, this past April, on my birthday, my husband would be working, my daughter was in school and I didn’t want to “obligate” friend(s) to pay for the round trip boat ride. Plus, and this was a big bonus: I absolutely love photography, and I’d be able to snap away where, what and when I wanted! So….
I drove bright and early from San Diego to Long Beach, grabbed some breakfast, checked in with proof of my actual birthday, received and donned that cool “It’s my birthday” ribbon and boarded the boat! I sat outside and bundled up for the ride!
Aboard the boat to Catalina!
Oh…I did take some children’s strength medicine for potential motion “challenges” which turned out to be a real plus! Did I say a real plus???? Yep, some queasiness hit me a tiny bit, but I survived!
I’m happy to share some photos and tidbits from my trip.
We left the harbor and suddenly it was extremely windy !
Leaving the Long Beach Harbor
We passed by the Queen Mary on the way to Catalina, another place I’d like to visit sometime soon!
Passing by The Queen Mary Docked in Long Beach
Also saw the “China Shipping Line” En Route!
Passing by Cargo Ship
Aha! Our first view of Catalina Island in the distance!
First sight of Catalina Island!
How cool is this? A parasailer welcoming us!
Another “first glance” of Catalina Island
A view of the beautiful Catalina Island Casino!
The Famous Catalina Island Casino
The beautiful Carnival Cruise was in port! Passengers took smaller boats to get onto the island.
When I arrived Avalon was very busy with many cruise passengers for the day. Then at around 4 p.m., they all left, and Avalon felt like a ghost town!
Look! A Carnival Cruise in Port!
Another colorful view of Catalina Island!
Catalina Harbor
Once we happily “disembarked”I was eager to explore Avalon on Catalina Island. What a delightful way to spend the day! I decided not to rent a golf cart (the golf carts are all over the place, since they only allow so many cars on the island and there is a 14 year wait for a car permit)! and strolled at my own pace. Here’s a look at some of the shops and tourist spots I snapped. Feel free to click on each picture for a larger view!
Several T-Shirts and souveneirs to glance at and buy!
Loved this stone. A bit pricey though!
Here’s more info on Larimar
Couldn’t resist snapping a pic at this flower!
Mermaid in Catalina!
Variety of cards and things!
Beautiful artistic pieces
Bikes ready to explore the island!
Small pier with restaurant, shops etc.
After wandering a bit, I decided to enjoy a delicious lunch and a Margarita at Maggies Blue Rose. I was having such a great time, that I thought…why not stay overnight??? I knew it was completely out of the ordinary for me…but nonetheless decided to do a quick search of hotels but also asked my server what she recommended. Serendipitously, I decided to stay upstairs from Maggies at the Hotel Vista Del Mar. They also had some fun birthday freebies, including a bottle of wine or champagne (I chose the bottle of wine and brought it home), and a celebratory balloon ! I bought a few essentials for staying overnight and relaxed for the rest of my solo journey! Feel free to click on each picture for a larger view!
Hotel Vista Del Mar
Hotel Vista Del Mar
Hotel Vista Del Mar
Hotel Vista Del Mar
Hotel Vista Del Mar
Hotel Vista Del Mar
Hotel Vista Del Mar SignFish Tank at Hotel Vista Del Mar
The Hotel Vista Del Mar has a great fish tank in the lobby filled with colorful fish and coral decor ! It was very relaxing to peek at the tank while relaxing on the lobby which overlooks the water.
Once I checked into the hotel, I decided to take the very interesting Catalina Scenic Tour. The bus driver a.k.a. narrator was terrific spokeperson for the Avalon and island of Catalina.
Here are some of the sights from that trip:
Feel free to click on each picture for a larger view!
View from Avalon Tour Bus
View of Wrigley Mansion from Avalon Tour Bus
View from Avalon Tour Bus
Zip LIning View from Avalon Tour Bus
Harbor View from Avalon Tour Bus
Another harbor View from Avalon Tour Bus
View from Avalon Tour Bus
View from Avalon Tour Bus
Campground: View from Avalon Tour Bus
Glimpse at a local street: View from Avalon Tour Bus
After the bus tour, I strolled around Avalon some more. I thoroughly enjoyed a great dinner at Steve’s Steakhouse!
Of course, I then had to sample some ice cream and candy from this place!
Feel free to click on each picture for a larger view!
Lloyd’s of Avalon Candy Store
Lloyd’s of Avalon Candy Store
Sampling some delicious ice cream at Lloyd’s of Avalon Candy Store
I noticed the beautiful tiled fountain on Crescent Street, which is made of clay from Catalina Island.
The tiled fountain at Crescent Street, Avalon
Afterwards, I decided to walk towards the famous Catalina Casino and these are the sights seen on my way! Feel free to click on each picture for a larger view!
Strolling along Avalon Towards the Casino
Gulls overlooking the harbor
Strolling along Avalon Towards the Casino
Catalina Strolling along Avalon Towards the Casino, Such Awesome Colors!
Strolling along Avalon Towards the Casino
Strolling along Avalon Towards the Casino
Strolling along Avalon Towards the Casino: Catalina Yacht Club
Strolling along Avalon Towards the Casino
Strolling along Avalon Towards the Casino: Those famous orange fish
That was it for my day in Catalina. Then it was time to get some rest at the hotel! They had some cool DVD’s that I borrowed. I didn’t drink the wine, brought the bottle home, but enjoyed looking at that balloon! Had a great night’s sleep too!
Time to get some rest at the hotel!
The next morning I decided to venture out a bit more to the casino area, the Museum and then and Descanso Beach Club. Feel free to click on each picture for a larger view!
Outside the Museum
On the way to Descanso Beach
On the way to Descanso Beach
Descanso Beach
Descanso Beach
Descanso Beach
Descanso Beach
More at Descanso Beach
More at Descanso Beach
On the way to Descanso Beach
Casino
Casino
Casino
Casino
It was soon time to say goodbye to Catalina Island! Here are some photos from my final minutes of solo joy!
Avalon Veterans Memorial ParkCatalina Veterans Memorial ParkGoodbye Catalina Island!!!
Even though I could have traveled free roundtrip, on the way back to Long Beach, I decided to take advantage of the Commodore Lounge on the Catalina Express for $15 and go back in style!
We were served a drink and a snack, and had very comfy seats!
All aboard inside the Catalina Express Commodore Lounge!
We arrived back in Long Beach and I happily drove back to San Diego! This was a quick, fun, safe getaway and I thoroughly enjoyed my time in Avalon on Catalina Island!
Feel free to like and share this post. Subscribe to my blog.
And now to finish with a Haiku:
Overnight in Catalina Island
1.
Traveling alone
Seeing sights, snapping photos
I embraced it all!
2.
A gorgeous island
So perfect for sightseeing
And relaxing too
3.
Yes I will be back
I will bring my family
We shall all have fun!
Thanks for visiting! Please feel free to Share this: